# Targeting (/docs/customizing/targeting)
By default, the widget shows on every page, to every visitor. The agent's **Targeting** tab lets you narrow that down. A summary at the top describes your current rules in plain language.
## Pages [#pages]
Choose **Every page**, **Only these** or **All except these**, then add paths. `/billing/*` covers every billing page; `/login` is just that page.
Use **Check a page** to test a path against your rules before saving. Targeting follows visitors as they move around a single-page app, without a page reload.
## People [#people]
Choose **Everyone**, **Signed in** or **Signed out**. Someone counts as signed in once your app calls [`Skavelo.identify`](/docs/installing/identify-users).
For signed-in users, you can add rules on their plan, role, tags or any trait, such as **plan is trial, starter** or **plan is not enterprise**. Values are comma separated, and any one of them counts.
## Countries [#countries]
Choose **Everywhere**, **Only these** or **All except these**, then pick countries from the list. The country comes from the visitor's connection. When it can't be determined, for example behind some VPNs, **Only these** hides the widget and **All except these** shows it.
## Devices [#devices]
Show the widget on **All** devices, **Desktop** only or **Phones** only.
## Gradual rollout [#gradual-rollout]
Show the widget to a percentage of visitors first, then increase it as you gain confidence. Each visitor gets the same result on every visit, so nobody sees the widget appear and disappear.
## Saving [#saving]
When you change anything, a bar appears at the bottom of the page. Click **Save targeting**, or **Discard** to undo your changes. Widgets pick up new rules on their next page load.
Targeting decides whether the widget appears at all. [Suggestions](/docs/customizing/suggestions) have their own rules for which prompts show where.
Examples and answers to common questions are on the [Targeting page](https://skavelo.com/features/targeting) on skavelo.com.